Link Building plays an important role for any website to rank well in search engines. The more the back links for your website the sooner your website will get top in SERP. It also helps to get more and more visitors to your website through organic search results in search engines.
There are two major types of Link Building are :-
1) Active Link Building :- These type of link building are directly done by the users by actively participating in Blog Posting, Commenting in Forums, Posting threads in forum , through social network profiles, etc,.
2) Passive Link Building :- These type of link building comes under Off-Page Optimization category of SEO and are performed manually through :-
Free / Paid directory submission.
Article submission.
Classifieds submission.
Press release submission.
Video posting / Viral Marketing.
Generating RSS Feeds.
Apart from all these factors the website should follow basic SEO rules, like it must have a good unique content, design should be in simple html language , navigation options in website must be very clear and not confusing for the crawler of search engines , the background color and color of text must not co inside with each other and the number of images should be less, should not contain any heavy files etc,.
Here’s the video about how to check the back links of any website on Google and Yahoo.
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